ADAM isn’t just a ChatGPT wrapper.
Under the hood, it builds and maintains a structured data warehouse optimized for Marketo — so you can avoid hallucinations and trust the answers you get.
Connects to your Marketo instance via secure LaunchPoint API
Cleans, normalizes, and stores your data in a dedicated Snowflake schema
Maps key objects and relationships: leads, programs, activities, assets
Adds Marketo-specific context like program member status changes, folder hierarchy, and activities separation
Ensures AI responses are grounded in your actual data — not made up
what marketo pros are saying
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"ADAM does awesome stuff that will save marketing ops teams a lot of time and make us look like rockstars!”
Kyle Garrett
Sr. Marketing Operations Manager
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"ADAM quickly answered questions that I had a tough time answering in Marketo, saving me valuable time."
Thomas Heille
Marketing Operations Manager
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"From system maintenance to finding the most engaged leads, ADAM is a powerful tool for Marketo!"
Mihai Bejgu
Marketing Operations Leader
Questions from sales, marketing, and your own team pile up fast. Get answers just as quickly, no data analyst required.
ADAM builds a BI-grade semantic model of your Marketo instance, and then connects LLMs to it.
Your data is 100% secure in transit and at rest. Nothing is stored by ADAM or any of the LLMs for training purposes.
Doesn't modify or write data to your Marketo instance.
Initial sync limited to 90 days for certain activities (e.g., email sends and opens); this window will grow over time.
Doesn't accurately address "why" questions (e.g., why did this email perform better?); can answer "what" and "how many" questions.
Optimized for single-question prompts; may not handle multiple questions in one request as effectively.
ADAM’s knowledge base is always growing. Let us know what questions you’d like to see added!